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Celebrating 65 Years Olson's Tack Expands Dawn Shipman |
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In 1976 the business was sold to Joyce Gilpin, who changed the shops focus to English riding and expanded the product line from the original saddles and leather goods to include riding attire, boots, and gift ware. Joyce was the first to involve Olsons in becoming a major supporter of local equestrian eventsa role they are still proud to fill today.
Since then, Mike has built on the solid foundation inherited from the Olsons and Joyce Gilpin but has also implemented several of his own business ideas. The store still prides itself on being the go-to place for everything equestrian, and caters to both first-time horse owners as well as international-level riders. Following in the steps of Carl Olson, however, todays Olsons Tack has found a specialty niche in selling custom-made boots and saddles. Just recently, people have flown in from Alaska, Hawaii and Illinois to be fitted for boots, Mike says, and on-site examination of horse and rider for custom-saddle fitting is a service Olsons also provides. In addition, Olsons is still active in supporting local equestrian events, including this years Evergreen Classic Horse Show in Carnation, and such other events as Equestrians Institutes Beaujolais and Champagne Classic shows. Time has passed, though, and the world is not the same as it was back in 1945. For businesses to stay competitive in this day and age an online presence is necessary. Everyone looks to the web, Mike notes, and one of the first things he took on as owner was improving Olsons presence on the internet. Today, Olsons website isnt just about e-commerce, but contains everything from well-written, informative blogs, to educational videos, to news of upcoming events the store sponsors. Social networking is also something Olsons has pursued, having a strong fan following on both Facebook and Twitter.
As they begin their 66th year of operation, many things are changing at Olsons Tack, but the most important things remain the same. Determined to maintain their connection with customers, Olsons remains dedicated to the highest level of customer service. Its 13 employeesover half of whom have been with the company five to 10 yearsall bring a solid background in competitive equestrian sport to the job. Though Olsons specializes in higher-ticket items, sometimes being called the Nordstroms of tack shops, they also have a full inventory to meet equestrian needs for every budget. With the current expansion, they will become one of Washingtons largest specialty retailers, but they are also one of the oldest businesses in Bellevue. And now, Mike points out, they are greeting third-generation buyers. Customers bring their kids in and tell us how they used to come in with their parents or grandparents. And the occasional customer will still call or come by and talk about an original, Carl Olson-made saddle that they still own. For over half a century, Olsons Tack has been happy to serve the northwest equestrian community, and now, with growth in so many directions, theyre looking forward to continued success and a bright future. Mike Akers goal of providing unparalleled customer service combined with a great product mix, will surely keep customers coming back for more. Please visit them online at Olsonstack.com, or if youre in the area, stop by and check out the expanded showroom at 2105 140th Ave NE . Dawn Shipman is a former Pony Club mom & 4-H leader who spends her non-working hours writing & riding. She is a regular contributor to Flying Changes magazine. Two of her stories have been published in Chicken Soup for the Soul & she is currently working on a book proposal. Check out her website at dawnhillshipman.com |
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Flying Changes : magazine for northwest sporthorse enthusiasts |